Emphases

• Environmental Communication
• Health Communication
• Business & Nonprofit Communication

 Environmental Communication [top]

After completing this emphasis, students will:

• be able to explain the role of language in shaping a public perception of an environmental resource
• be able to recognize the main areas of debate among differing factions of an environmental dispute
• craft a message for one local environmental issue and convey their perspective persuasively to an audience.

Students will apply communication concepts to environmental discourse by:

• examining arguments & analysis of risk
• engaging in participatory decision making & community dialogue
• designing and delivering strategic environmental messages

After a detailed examination of environmental conflict situations, participants will be able to identify some of the ethical dilemmas and recognize some implications of various environmental choices.

Choose three interdisciplinary electives (9 units)

ANTH/ESRM 332 Human Ecology (3) D, Interdisciplinary
CHEM 301 Environmental Chemistry (3) (Prereq. CHEM 122)
ENGL 337 Literature of the Environment (3) C2, D. Interdisciplinary
ESRM 313 Conservation Biology (4) (Prereq. BIOL 200)
ESRM 329 Environmental Law and Policy (3) (Prereq. ESRM 100)
ESRM 462 Coastal & Marine Management (3) (Prerequisites include: BIOL 433, ECON 362, ESRM 329)
ESRM 463 Water Resources Management (3) (Prerequisites include: BIOL 433, ECON 362, ESRM 329)
ESRM 464 Land Use Planning & Agricultural Management (3) (Prerequisites include: BIOL 433, ECON 362, ESRM 329)
ESRM 482 Issues in Environmental Planning & Resource Management (3) (Prerequisites include: BIOL 433, ECON 362, ESRM 329)
ESRM 483 Issues in Global Resource Management (3)
GEOL 121 Physical Geology (4) or GEOL 122 Historical Geology (3)
GEOL 321 Environmental Geology (4)
BIOL 433 Ecology and the Environment (4) (Prereq. BIOL 200) (B2, Interdisciplinary)

 Health Communication [top]

After completing this emphasis, students will a) be able to explain the role of language and media in shaping public perception of health issues; b) be able to recognize the different perspectives between healthcare providers and patients; c) be able to create a public campaign about health issues.

Students will apply communication concepts to health issues by

• examining arguments & analysis of risk;
• engaging in participatory decision making; and
• designing and delivering strategic health messages.

After completing this emphasis, students will be able to identify some of the ethical dilemmas and recognize some implications of various health choices.

Choose three interdisciplinary electives (9 units)

HLTH 322 Health Issues and Education (2)
ANTH 103 Human Beginnings, Biological and Cultural Evolution (3)
ANTH 443 Medical Anthropology: Cross Cultural Perspectives on Health & Healing (3) (GenEd: D, Interdisciplinary)
BIOL 331 Biotechnology & 21st Century 3) (B2, D, Interdisciplinary)
BIOL 332 Cancer and Society (3) (B2, D, Interdisciplinary)
BIOL 333 Emerging Public Health Issues (3) (B2, E, Interdisciplinary)
BIOL 432 Principles of Epidemiology & Environmental Health (3) (B2, D. Interdisciplinary) (Prereq. BIOL 201 and CHEM 122)
MGT 426 Management of Healthcare Organizations (3) (Prereq. MGT 307)

 Business & Nonprofit Communication [top]

 

In this emphasis, students will be able to a) summarize which types of communication experiences are most common in business and other organizations, b) analyze audiences and situations in order to make formal business and professional presentations to internal and external audiences, c) assess their personal organizational communication skills.

Students will apply communication concepts to the world of work by

• practicing their listening skills;
• negotiating and practicing conflict resolution;
• participating in small group dynamics; and
• designing and delivering strategic organizational messages.

After completing this emphasis, students will be able to identify choices available to them as business communicators and recognize the implications of those choices in profit and nonprofit settings.

The foundational courses give students background in communication theory and practice and the upper division courses demonstrate a commitment to interdisciplinary studies with three emphases: environment, health and business/nonprofit.

Choose three interdisciplinary electives (9 units)
MGT 307 Management of Organizations (3)
MGT 310 Management of International Business (3)
MGT 325 Entrepreneurial Management (3)
MGT 326 Scientific & Professional Ethics (3)
MGT 421 Human Resource Management (3) (Prereq. MGT 307)
MKT 310 Principles of Marketing (3)
MKT 410 International Marketing Management (3) (Prereq. MKT 310)
ECON 329 Managerial Economics (3) (Prereq. ECON 110, 111 & MATH 140 or 150)
ECON 340 Business & Economics in American Literature (3) (C2, D, Interdisciplinary)
ECON 370 World Economy(3) (Prereq. ECON 110 or ECON 300)
ECON 471 International Trade (3) (Prereq. ECON 310 or ECON 329)
ENGL 483 Technical Visual Communication (3)
PSY 432 Seminar in Leadership (3) (D, E, Interdisciplinary)
POLS 320 Public Administration (3)